Jasper Willemsen
Jasper Willemsen
Art+Direction+Motion
Design lead based in Amsterdam, the Netherlands.
I’ve spend the past 13+ years crafting bespoke digital products and experiences spanning across web, mobile and interactive installations.
Archive of
projects +explorations
Hugo
2024
UI / UX / Motion
To emphasize the launch of the new Hugo denim collection, an in-store configurator was offered that highlight the versatillity and help with finding the right fit.
Acqua di Bianchi
2025
Concept / UI / UX / Motion / 3D
The strength of Acqua di Bianchi lies in the natural process of filtration, the location the product is sourced, its surrounding geography and the strong silhouette of the bottle. To emphasise these strenghts we have opted for a narrative that viewers can scroll through themselves whilst interacting with elements that provide a deeper layer of immersion. The story follows a singular waterdrop going through the process of natural filtration before ending up in a bottle of the finest Acqua di Bianchi water and ultimately being served in a restaurant.
Bronkhorst
2024/2025
UI / UX / Motion / 3D
The past year and a half we have been blessed to work on the digital presence for a company that radiates with passion for what they do best, measuring instruments that are so precise, finding a needle in a haystack is light work. The all new Bronkhorst.com is an accumulation of their love for perfecting the details and driving innovation in their respective field.
Ahead of Times
2025
UI / UX / Motion
With the rise of A.I into our daily lives, we imagined what it would look like if we let A.I predict tomorrows news. The model was trained on past events and steered on specific topics. After a post was automatically uploaded, accuracy is tracked and displayed to further ... the experiment.
Bux Zero
2022/2023
UI / UX
Trusted by over 1 million Europeans, BUX is well on its way to becoming Europe's leading mobile broker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in (fractional) shares, ETFs, and ETCs. They can also build long-term wealth with Investment Plans.
DNV
2025
UI / UX / Motion / 3D
This is a desciption
ABN AMRO
2022/2023
UI / UX
From the first balance checker in 2012 to the fully fledged mobile banking experience of today; we’ve helped ABN AMRO, one of the largest Dutch banks, pioneer mobile banking in a 12-year partnership.
Mastering the Force
2018
UI / UX / Motion
For Kaufland we created a digital STAR WARS training program where users can embark on a journey to learn everything about the Force.
Archive of
projects +explorations
Hugo
2024
UI / UX / Motion
To emphasize the launch of the new Hugo denim collection, an in-store configurator was offered that highlight the versatillity and help with finding the right fit.
Acqua di Bianchi
2025
Concept / UI / UX / Motion / 3D
The strength of Acqua di Bianchi lies in the natural process of filtration, the location the product is sourced, its surrounding geography and the strong silhouette of the bottle. To emphasise these strenghts we have opted for a narrative that viewers can scroll through themselves whilst interacting with elements that provide a deeper layer of immersion. The story follows a singular waterdrop going through the process of natural filtration before ending up in a bottle of the finest Acqua di Bianchi water and ultimately being served in a restaurant.
Bronkhorst
2024/2025
UI / UX / Motion / 3D
The past year and a half we have been blessed to work on the digital presence for a company that radiates with passion for what they do best, measuring instruments that are so precise, finding a needle in a haystack is light work. The all new Bronkhorst.com is an accumulation of their love for perfecting the details and driving innovation in their respective field.
Ahead of Times
2025
UI / UX / Motion
With the rise of A.I into our daily lives, we imagined what it would look like if we let A.I predict tomorrows news. The model was trained on past events and steered on specific topics. After a post was automatically uploaded, accuracy is tracked and displayed to further ... the experiment.
Bux Zero
2022/2023
UI / UX
Trusted by over 1 million Europeans, BUX is well on its way to becoming Europe's leading mobile broker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in (fractional) shares, ETFs, and ETCs. They can also build long-term wealth with Investment Plans.
DNV
2025
UI / UX / Motion / 3D
This is a desciption
ABN AMRO
2022/2023
UI / UX
From the first balance checker in 2012 to the fully fledged mobile banking experience of today; we’ve helped ABN AMRO, one of the largest Dutch banks, pioneer mobile banking in a 12-year partnership.
Mastering the Force
2018
UI / UX / Motion
For Kaufland we created a digital STAR WARS training program where users can embark on a journey to learn everything about the Force.